Cumbria is in the limelight this winter with the 12th part documentary series called ’The Lakes ’ ITV1 presented scrap and by Rory McGrath.

The series is expected to cause a surge in tourism to the National Park this spring and summer, and has already shown a noticeable rise in bookings. The Langdale Chase Hotel which is featured in TVs and subsequently received over 100,000 hits on its website since the series began.

4.8 million Viewers tuned in to the first episode of the series, which saw Langdale Chase Hotel‘s Managing Director Thomas Noblett training to take part in a swim across the English Channel.

Cumbria tourism marketing director Alex McCoskrie said that money can’t buy benefit that as TVs would bring to the area.

The Lakes is on ITV1 on Mondays at 8 p.m.

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